Ah…the anti-aging category. This is a catch all for so many, many products. I have been in the industry for over 30 years and I can get confused walking through a store’s cosmetic and skin care department. Wow! Everything says “anti-aging”. How do you know what works?
Right now (2013) – (and things change rapidly), the ingredients that make a difference in the aging process are Vitamin C, Peptides (there are many that do different things), and Stem Cells.
However, Stem Cells are currently being proven more effective than Vitamin C.
Stem cells are going to repair the DNA structure of the protein strands in your skin. That will aid in the firmness (the bounce).
The ingredients in this repair/lift/plump category will leave your skin feeling lifted and firmer..